Indegene’s AptilonHQ™ suite of customer engagement technologies enables live, remote engagement between healthcare professionals (HCPs) and biopharmaceutical sales, marketing, service, as well as medical functions. A limitation on the size of field staff in many major markets is leading to inadequate coverage of customer groups. While phone-based interactions are usually incomparable in effectiveness, virtual communication technologies can be a viable solution; however, the quantum or quality of HCP engagement is often not enough for the channel to be cost-effective.
AptilonHQ LiveCentral™ makes live remote interactions possible at scale, through optimized video and screen-sharing technology that can be used with a range of pre-approved or free-form content, video, and digital leave behinds. It has been purpose built and extensively proven over more than 10 years in conducting rich, compliant interactions with HCPs remotely. The interactions can be made available to HCPs on-demand through web, mobile, and messaging access points with just a single click, without installations of special softwares. AptilonHQ LiveCentral™ also manages call routing from any access point, HCP authentication, rep availability to answer an inbound contact, and many other business rules, for example, product groups, territories, therapy area teams. AptilonHQ LivePlanner™ enables smooth workflow management between various team members in the planning, execution, closure, and follow-ups related to remote engagements.
AptilonHQ™ technologies are used by pharmaceutical sales reps, service reps, medical information and medical specialist reps, reimbursement support personnel, and many other types of home office, field, and contact center-based professionals. On the HCP side, the technologies have been purpose built from the ground up to support instant and download/installation-free experience for HCPs in all major desktop and mobile devices. AptilonHQ™ technology is also being used to deploy rep-centric multichannel (RCM) models where sales or medical reps in the field can effectively expand their interactions with HCPs while reducing travel and other inefficiencies. Reps can, therefore, become more productive while successfully improving customer relationships in areas where HCP access and coverage is a challenge.
Fully cloud based and implemented in 40+ countries around the world, with more than a dozen local languages, local regulatory compliance, local data centers, and centralized 24/7 support already established, AptilonHQ™ is available for rapid cost-effective deployment. The local staff at Indegene and multichannel marketing experts present in its offices, as well as trained resources present in its 6+ contact centers globally, are also available as needed, to ensure successful deployment.
Engage HCPs live at the time and using the device convenient for them
Generate average interaction times of 8-10 minutes
Manage all workflow involved in planning, execution, and closure of remote engagements
Share approved content through a controlled environment
Track and audit all data
Deploy RCM models effectively
Provide a quick, rich, and live experience to HCPs in 40+ countries across the globe