Multichannel Marketing

Simplify, optimize, and integrate multiple channels 


Indegene is a leader in delivering customer engagement solutions to the life sciences industry in several major markets across the globe. We partner with brand/product marketing, sales, service, and medical functions to advance their capabilities to engage HCPs in multiple traditional and novel channels of communication. Such capabilities have proven to improve reach and frequency, increase customer access, augment sales, enhance marketing campaigns, and achieve higher proximity for medical and customer service teams. These initiatives are enabling the biopharmaceutical industry to evolve new commercial and customer engagement models, in an environment where customer access is changing fundamentally while customers expect content and services to be available in all possible live, remote, and digital channels.

Deep Expertise: Practitioners with years of experience working in the industry, deeply knowledgeable about the nuances of several channels of customer engagement including field reps, tele, email, sampling, web, mobile, and social media.

Innovative Multi-channel Technology and Platforms: MCM focused proprietary technologies like MCM focused proprietary technologies like Aptilon™, Phynyx™, ChannelHQ™, SampleHQ™, and MeetingHQ™ enable rapid implementation and integration with existing systems to deploy strategic and effective MCM programs. 

Global Infrastructure and Operational Excellence: Indegene has in-house infrastructure to support initiatives in all major markets of the world. ISO certified operations and multiple large operational centers in the US, Canada, India, and China to ensure reliability, cost effectiveness, and real world success in the most complex programs.  

 

Client Benefits

 

  • Deploy full range of digital and traditional channel capabilities

  • Experience in local, regional, and global capability development and deployment

  • Modular enterprise solutions that fit into existing infrastructure

  • End-to-end MCM solutions for brand programs

  • Cost-effective approach to content development

  • Integrate all channels for improved customer experience

SOLUTIONS
Brand Promotion

Brand/Product managers and marketing executives can now focus on bringing their plans and ideas to life rather than orchestrating multiple vendors and technologies. Indegene integrates the necessary content, operations, channels, and data analytics while working effectively with existing assets and AORs. Our programs combine digital and traditional channels for maximum impact, optimal mix, and high ROI. LEARN MORE.

Enterprise MCM

Central teams and Centers of Excellence can now build, upgrade, and operate shared MCM services on a global basis. Indegene brings together scalable and proven technologies, global operating infrastructure with local support in multiple markets, and rich experience in the industry that can truly help scale MCM best practices across the enterprise. Our programs are modular and designed to easily build-on and integrate with existing marketing and commercial operations infrastructure. LEARN MORE.

Medical on Demand

Medical functions can now provide HCPs innovative and instant access to medical resources. Indegene has experience with many kinds of medical resources including medical education, med info, and virtual or hybrid MSLs. Our programs deliver rich customer experiences within a stringently compliant environment in which everything is auditable, and which helps unlock the value from large existing investments in expensive medical resources. LEARN MORE.

CHANNELS

Live content and video driven remote engagement between HCPs and biopharmaceutical sales, marketing, service, as well as medical functions. We deliver purpose built remote live technology, resource management, content, multichannel integration and local experience in all major markets. Indegene’s Aptilon™ suite of technologies enables remote engagements in a scalable, secure and end-to-end environment in 40+ countries across the globe. LEARN MORE ABOUT APTILON™

Web, mobile, and messaging based two-way communications between HCPs and biopharmaceutical sales, marketing, service, as well as medical functions. We deliver interactive and optimized formats, localization, enabling technologies, extensive medical-regulatory-communications expertise, and multichannel data integration. Indegene’s Phynyx™ platform provides the infrastructure for enabling digital HCP communication campaigns, with easy and cost effective implementation of any strategy for any product life stage with any content. LEARN MORE ABOUT PHYNYX™

Sample order generation driven by allocations and via multiple web, tele, mail, email, or field channels. We deliver unique multichannel sampling workflows through operational and technology enablement, and implementation of compliant allocation rules. Indegene’s SampleHQ™ technology platform enables high scale cross-channel and cross-brand sampling, though one integrated and intelligent platform. LEARN MORE ABOUT SAMPLEHQ™

Self-directed interactive details for web and mobile devices, and rep-directed e-details for all leading industry platforms and devices. We deliver engaging formats, impactful creative, accurate medical content in most major therapeutic areas and languages, best practices driven development, and multichannel data integration. Indegene’s ChannelHQ™ suite of technologies provides a backbone to simplify aggregation of interaction data for consistent measurement, analysis, and optimization of self-directed and rep-directed e-details. LEARN MORE ABOUT CHANNELHQ™

E-mail communications with HCPs in standalone or integrated campaigns, adhering to global and local regulatory guidelines. We deliver a truly global database of almost 2 million HCPs collated from both proprietary databases and third party permission based sources, content and creative development in multiple languages, email scripting, layouts, and HTML integration that is compatible with multiple devices and global ISPs, and multichannel data integration. Our flexible solutions support HCP e-mail communications in enterprise, rep directed, event based, and integrated brand campaigns. Indegene’s Phynyx™ platform provides the infrastructure for enabling HCP email communication campaigns, with easy and cost effective implementation of any strategy for any product life stage with any content. LEARN MORE ABOUT PHYNYX™

Virtual medical meetings between HCPs and a range of presenters including Expert Speakers and Educators, Nurse Educators, and Trainers. We deliver speaker/educator/trainer recruitment and management in many major markets, technology enablement, attendee invitation and registration, and pre- and post- meeting management. Indegene’s MeetingHQ™ technology platform effectively virtualizes all aspects of medical meetings, including pre- and post- meeting activities and country specific content controls. LEARN MORE ABOUT MEETINGHQ™

Rep directed multichannel communications and support systems for improved productivity, efficiency, and effective customer experiences. We deliver remote “hybrid” engagement technologies for field reps, “beyond the field” digital presence capabilities, and support for lead generation, appointment booking, extended vacancy management, institutional navigation, and service management. Such models enable field reps in both sales as well medical functions to become more productive while successfully expanding customer relationships. LEARN MORE ABOUT APTILON™

Connecting HCPs to pharmaceutical content and services in a robust, multichannel permission based environment. We augment reach for several kinds of programs through Indegene’s proprietary professional membership network for providers. Medsn™ provides relevant resources and information in convenient mobile formats to HCPs, with personalized experiences and credible sources.