Indegene is a tried-and-tested promotional medical education partner to pharmaceutical companies across the world. The value of our services lies in our ability to work with clients while evolving brand-related communication strategies and assisting in their execution and implementation.

The promotional medical education team at Indegene consists of several pharmaceutical experts who bring with them years of experience in brand management and marketing in several of the world's leading pharmaceutical companies. Together, we bring a strong understanding of the market and best practices to influence physician and patient perception. Further, our medical writers and creative experts ensure that the execution of each campaign hits the mark in terms of communicating the brand message accurately.

Indegene has evolved its proprietary 4-D model for the development and execution of impactful medical communication campaigns for all kinds of products—new launches as well as mature products, acute as well as chronic therapies, specialty as well as general products. The 4-D model is a step-wise process that results in effective communication to physicians and patients.

• Discovery – through a suite of KOL and patient perception mapping initiatives, research of the competitive market scenario, and engagement with KOL advisory boards
• Design – brand plan development using mature models to drive behavioral change as well as instructional design principles to develop the right communication strategies and tactics
• Development – combination of content and multimedia capabilities to develop a variety of communication tools and collaterals that include physician and patient education materials (slide decks, newsletters, case studies, algorithms, booklets, etc), e-marketing materials (therapy web sites, interactive detailing and disease management solutions), and several other building blocks of a strategic brand plan
• Deployment – global execution capabilities to implement communication plans, both off-line and online, both direct to physician/patient, or through the field force of the client organization