The integrated, customer-centric model leverages multiple channels for better and more cost-effective doctor engagement, profiling of physicians, and customized messaging. It encourages physicians to pull information through a therapy-based, customized case-study approach. It also provides trained MSLs for direct interaction with physicians through a dedicated, offshore center and offers an underlying intelligence platform that captures actionable data to various stakeholders.

The solution features the following broad characteristics:

• Ability to generate "pull" of information from doctors
• Maintain a personal connect with doctors using "human experts"
• Credibility and continuity of messaging
• Cost-effectiveness of overall solution

Indegene's solution leverages the following proprietary assets:

• Case-based learning platform
• E-detailing engine
• Offshore call center with qualified MSLs and MRs
• An interactive online information center—education and promotion