PENNSYLVANIA and LONDON, November 4, 2009


The pharmaceutical industry relies heavily on the sales and marketing functions to maximize organizational returns. Over the last few years, the existing sales and marketing models, especially in developed markets, have been under tremendous pressure due to factors such as

• Absence of blockbusters
• Patent expiries and competition from generics
• Stricter regulatory environment
• Changing customer/market dynamics
• Challenges in managed care and reimbursement

The last 10 years have seen a seismic shift in the dynamics of pharmaceutical sales and marketing. The return on investment in sales force expansion is shrinking, causing almost all major pharmaceutical companies to reduce their head counts. Furthermore, it is increasingly evident that the market and regulators are interested in new therapies that address an unmet need rather than yet another product in an existing class of molecules with little or no clinical or economic benefit.

In this paper, Manish Gupta, Director, Indegene Lifesystems, and Rajesh Nair, President and CEO, Indegene Inc., discuss how pharmaceutical companies, as part of their restructured sales and marketing partnership model, can leverage the advantages of offshore deliveries to ensure sales and marketing effectiveness and meet reduced budget targets, while maintaining existing levels of service quality and efficiency.

This whitepaper will help you understand

• The new Market Realities and how they call for New Operating Models in sales and marketing.
• The Benefits of offshoring derived by the strategic marketing, commercialization, brand management, product management and sales training teams. These benefits go much beyond a pure cost model, enabling pharma companies to compete more effectively in the marketplace.
• The various global models and the benefits each offer, elucidated by case studies.

Click on the links below to view the white paper

PharmaLive http://whitepapers.pharmalive.com/

Scrip News http://www.scripnews.com/whitepapers/