Indegene's OptiMAX™ is a multichannel patient support and adherence solution that initiates and drives patient adherence and retention by facilitating communication and connection between key pharmaceutical stake holders through multiple channels.

It is a rule-based system that tracks patients based on their interaction and association with the program and assesses adherence to medication regimens.

Salient features of OptiMAX™ include:

• Connection of patients, doctors, care givers, sales representatives, and the pharma company around the common objective of adherence and retention
• Convergence of media such as direct mailing, web, mobile, and call center to provide ease of access
• Continuous series of activities on web to keep doctors and patients engaged
• Data access to patients and their doctors anytime, anywhere
• Comprehensive role-based dashboard to track and monitor activities
• Rule-based engines to ensure minimal customization across multiple therapies and regions
• Multilingual support