Advocacy is an essential and critical tool in any pharmaceutical organization. Irrespective of whether the brand is still in the “seeding” phase, the pre-launch phase, or the mature phase, the role of a key opinion leader (KOL) is crucial for the long-term success of the brand. KOLs provide invaluable inputs, feedback, and suggestions to support the dissemination of the key communication messages. The involvement of a KOL across therapy areas, product types, and brands is an essential feature of brand building in the health care industry.

We are the acknowledged pioneers and leaders in managing KOLs and building advocacy in India. We have strong relationships with experts in various therapy areas and specialties across the length and breadth of the country. We work with KOLs and subject matter experts to share and ratify the clinical data gathered, build and deliver community education exercises, build clinical advocacy, and facilitate peer-group exchanges.

Numerous leading health care companies have leveraged our expertise while entering a new therapy area, to build advocacy and generate credibility for their solutions. Our KOL network has played a key role in launching new brands by setting up speaker bureaus, writing articles, providing testimonials, etc. Most importantly, our KOLs have become an integral part of the advisory boards of various organizations, providing their expertise in communicating the clinical advantages of a product.

Our KOL network also helps create high-quality error-free content for the sales force. This helps the sales force to be better equipped and better informed than the competition.