Indegene Acquires US-based Medsn – Creates a Global Pharmaceutical Marketing Services Model

Bangalore, India and Los Angeles, California, USA, September 15, 2005: Indegene Lifesystems, India’s largest provider of medical and scientific marketing services to the pharmaceutical industry has acquired Medsn Inc., a leading medical education, sales training and marketing services provider in the US market.

With this acquisition, the Indegene group of companies, which includes Indegene India (Bangalore, Mumbai, Delhi and Ahmedabad), Indegene FarEast (Singapore) and Indegene Inc. (USA), will have a combined strength of more than 200 people including more than 60 physicians, pharmacists and healthcare professionals. By evolving a global delivery model for its medical marketing and education services, Indegene has opened a new dimension of specialized, high value added knowledge delivery out of India.

“We are pioneering a unique global expertise model for providing medical education and pharmaceutical marketing services that leverages delivery capabilities and physician relationships from multiple geographies to bring significant value to our clients. With a footprint that currently spans the US, S.E. Asia and India, the Indegene/Medsn combination is poised to fundamentally change the dynamics of the industry,” says Dr. Rajesh Nair, Managing Director of Indegene Lifesystems.

Medsn is a leader in the US market with Top 20 US pharmaceutical, biotech and medical device companies as clients. According to Dr. Sanjay Parikh. Director, Indegene India, “This acquisition allows Indegene to leverage Medsn’s content repository as well as their vast experience in the US markets to provide value to our clients in India and Asia Pacific region. We will use our combined skills in medical content development, instructional design, multimedia and software to offer a variety of integrated medical marketing services to healthcare clients across the world.”

“We see this transaction as the foundation stone for growing a world-class pharmaceutical services company. We are confident that the combined teams of Indegene and Medsn along with their strong customer relationships in their respective geographies will yield a multiplicative creation of value,” said Sriram Nadathur, Director, Nadathur Holdings, a leading private equity firm and investor in Indegene

About Indegene Group
Indegene is a leading global provider of knowledge-intensive services that span a full-spectrum of integrated scientific promotions, medical education and business analytics solutions for pharmaceutical, medical devices, biotechnology and healthcare organizations. Indegene has offices across India (Bangalore, Mumbai, Delhi and Ahmedabad), and subsidiary companies in Singapore and USA. The firm has a highly specialized team of physicians and medical professionals, content developers, analysts, brand managers and medical communication experts. Indegene’s pioneering global delivery model for pharmaceutical services leverage its multi-geography, multi-market advantage to deliver medical content and communication services that provide significantly higher ROI and shorter delivery time for clients.

About Medsn
Medsn is a premier medical education and marketing company that designs and implements customized interactive educational programs for pharmaceutical, medical device, biotechnology, and healthcare organizations. Medsn focuses exclusively on healthcare and employs an in-house staff of physicians, marketing experts, industry executives, medical illustrators, and technology specialists who possess unique expertise in effectively leveraging interactive multimedia technologies with traditional educational methodologies to develop high-impact programs that influence the behavior of physicians and patients, as well as pharmaceutical and medical device sales representatives. The company is supported by key academic advisors at premier institutions as well as leading experts in the fields of sales and marketing, communications and learning.

For more information, visit Indegene Training

About Nadathur Group
Nadathur is a Bangalore, India based private equity firm established by N.S. Raghavan, Founder and Former Joint Managing Director of Infosys (NASDAQ – INFY). Nadathur is focused on the Life Sciences, Aerospace/Engineering services and the IT domains. The firm supports a portfolio of over sixteen companies that are engaged in leading-edge technologies, knowledge intensive domains, and IP creation. Through funding acquisitions and globalization initiatives, the firm is building market dominant consortia of companies. Nadathur Fareast is the Singapore based investment arm that facilitates expansion (organic & Inorganic) of portfolio companies.

For more information, visit www.nadathur.com