Nonadherence to medication in chronic diseases is increasingly leading to poorer health outcomes and accelerated health care costs. It has been found that an average pharmaceutical firm loses 38% of their sales due to this. To improve adherence to medication, it is crucial for pharma companies to update and realign their strategies toward personalized care plans that would help patients manage their health outcomes.
Optimax™ is an integrated platform that facilitates better health outcomes for patients through personalized reminders, educational resources, and multichannel support. The platform engages several internal and external stakeholders, such as patients, physicians, and caretakers to facilitate compliance and better health outcomes management.