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SHIFT TO VIRTUAL ENGAGEMENT

There is an emerging "New Normal" in Pharma promotion with the downturn
of Traditional Channels and growth of Emerging Channels

SHIFT TO VIRTUAL ENGAGEMENT

By end of 2020, nearly 80% of all healthcare providers (HCPs) will be digital natives.

Indegene Has Been Solving Emerging
Sales & Operational Challenges

Top 20 Pharma Current Client

Reps Advised To Work From Home And Focus On Growth Brand P1

Innovate To Continue P2 And P3 Brands Promotion

  • Immediate : Match Indegene high digital affinity doctors with client's high writers for P2 and P3 and deployed personalized emails, endemic media. Virtual-reps added in 2 weeks
  • Adjusted communication hours outside of normal visit hours to minimize negative response
  • Added content with COVID 19 related updates and client's policies
Client Launching New Oncology Indication

Launching A New Oncology Indication In May 1st Week

Now Expected To Be A FULLY Digital Launch

  • Client Reps will continue to protect primary indication
  • New indication To Be launched through Digital sales force via
    • Tele – Reps
    • Bot on self service portal
    • Emails
    • Landing Pages
    • Social & programmatic
  • Target : At least 36 touch points in first 4 months
Emerging Biotech With Bladder Cancer Indication

AUA 2020 - Urology Congress Cancelled

Client Looking At Alternate Ways To Meet And Engage Physicians

Indegene is createinga Digital platform to engage physicians via

  • Virtual Booth with MSLs
  • Paperless Congress Booth for sharing posters and papers
  • Highlights of key papers
  • Webinars
  • Gamification, BOTs and VR

Our solution is focused around delivering the following key objectives:

PROTECT REVENUES
for "Rep Covered" HCPs

EXPAND REACH
"High Decile-No access" & "Promotion Removed" HCPs

PERSONALIZED HCP ENGAGEMENT
HCP Insights, Clustering & Segmentation Algorithms & Preferential engagement model

RISK MITIGATION
Omni-channel HCP experience for assured engagement and conversion

What our solution provides

Ready-to-deploy next gen solution is not only the need of the hour but also critical for next era of marketing!

Flexible Commercial Model

Pay-per-use Platform, Campaign As A Service

Battlefront Analytics

Real-time frontline feedback allowing for rapid decision making/action

Next-Gen Channels

AI/ML Driven Algorithms, VR/BOTS

Quick Start

Plug & Play Components From Veeva, Adobe

Indegene Digital Sales Force solution is built to deliver a proven set of solutions and services

Indegene Digital Sales Force solution is built to deliver a proven set of solutions and services
IAB
ISO 9001: 2015
Campendium Indegene
GPP3

Get Your Digital Sales Engine Moving

IMMEDIATE GOAL: To maintain and enhance engagement with high digital decile customers

Diagnostics of the content available

Start with smart targets and sequencing

Start with top 3 digital affinity channels

Deliver Revenue protection as the first goal

Mitigate Risk by adding expanded customers in NO see and Gray space

ABOUT INDEGENE

We are a healthcare solutions company that enables global healthcare organizations address complex challenges to improve health and business outcomes.

© Indegene. All rights reserved

HAVE ANY QUERY ?

Need information or have a question? Please feel free to leave a message at marketing@indegene.com

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