Leverage data to drive personalization at scale

DELIVER MARKETING AND PROMOTIONAL EXCELLENCE AT SCALE

  We see the transformation of content hubs and multichannel operation centers which were fundamentally structured to deliver operating efficiencies in cost and speed into an organizational capability to deliver data-driven CX.

Vivek Ghai

Vivek Ghai,

Senior Vice President - Enterprise Marketing and Customer Experience Solutions
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A New Global Context

Over the past decade, there has been a significant drive toward meeting a new global omnichannel customer, a customer who delivers a unified, connected experience—an experience that is personal and customer-centric. In order to move toward this, pharmaceutical organizations started to push initiatives such as digital content factories, multichannel execution services, content repurposing, localization, and transcreation. During this time, significant investments in technologies including iPad Detailing, Orchestrated MCM, Remote and Virtual reps, Automation, and online congresses were made.

The Global Transition

Traditional Commercial Organization Modern Commercial Organization

Traditional market research approach based on qualitative insights gathering and small sample quantitative research

Data, technology-driven actionable insights based on large, rich data sets, and graph-modeling capabilities

Largely “one-size-fits-all” targeting approach enabled by fixed segments

Micro- or hyper-segmented approach to interactions, leveraging technology to drive personalization at scale

Product- or brand-centric approach to message delivery

Customer experience focus based on data-driven identification of attitudes, needs, and contexts, and preferences it is enabled by intelligent content

Linear approaches to campaign planning, design, development, and execution with focus on speed to market

Iterative and self-optimizing campaigns powered by on-demand intelligent content, predictive next-best action models with a focus on relevance, speed, and success

MLR approval as a bottle neck to dynamic and personalized content and campaigns across channels

Increased speed and capacity of MLR process through automation, decentralized operations, and intelligent, modular, and adaptive content coupled with business rules and templates

Although it looked like a well-integrated ecosystem at the surface, it became increasingly evident that an integral interwoven piece was missing—data. This caused a friction between these islands of excellence, making results more about short-term efficiencies/cost savings than effectiveness (identifying what customers want and delivering it with scale, speed, and context), which is the fundamental promise of a modern customer-centric commercial organization.

The ownership to deliver personalization and context to the customer as part of this new unified customer journey has in the past been a messy, uncoordinated, and siloed effort of multiple agencies, technologies, and brand teams that do not always have a common view of the customer. This homogenous approach is counterproductive to the larger vision of a unified customer experience which was the primary driving force to begin with.

Next-Generation Intelligent Customer Experience for the Life Sciences Industry

Indegene enables several of the world's leading pharmaceutical, medical device, and biotechnology companies transform their customer engagement strategy and operations to drive global excellence in data-driven customer experiences, omni-channel campaign effectiveness, and operational efficiency.

Through our multichannel maturity framework that culminates in the evolution of the Next-Generation Enterprise Customer Enablement Ecosystems, we have partnered with clients to traverse a journey from optimization of operations to intelligent customer engagement.

At the left end of the maturity spectrum, we partner with life sciences companies to establish and manage enterprise centers of excellence for content creation, production, and localization, for management of campaign operations, and for data and analytics.

While helping companies mature toward the right end of the above multichannel maturity spectrum, we have helped them establish and operationalize a commercial ecosystem for the future.

Next-Generation Intelligent Customer Experience for the Life Sciences Industry

Next-Generation Enterprise Customer Enablement Ecosystem

Built on a bedrock of multichannel data and analytics, and overlaid by industry-specific digital advisory capabilities, we are at the forefront of helping our clients maximize the ROI on their technology investments by establishing consolidated centers of excellence for digital content, channel operations, performance measurement, and customer innovation.

Across the building blocks of the next-generation ecosystem, Indegene combines its deep life sciences domain expertise and experience with technology solutions to improve efficiency and effectiveness.

Next-Generation Enterprise Customer Enablement Ecosystem

Solutions and Services

This is an illustrative service catalog that describes some of the most common services offered within our EMCE ecosystem.

How We Partner to Unlock Your Commercial Growth

Strategy Consulting & Solutions

Marketing Operations

Customer Experience

Commercial Transformation

  • Portfolio Optimization / Managed Services Mix
  • DX / CX Benchmarking
  • Transformation Management:
    • Business Case and Diagnostics
    • Purpose, Strategy and Roadmap
    • Organizational Design (e.g. global – local alignment)
    • Operations Design
  • Technology Consulting
  • Change Management

Customer Experience & Success Office

  • Multi-Channel Strategy and Tactical Planning
  • Marketing Services Delivery & Project Management
  • Data Strategy Management
  • Data Governance

Technology Transformation

  • Content-as-a-Service
  • Campaign-as-a-Service
  • Intelligent Modular Content
  • Channel & Technology Management
  • Web Services

Digital / Content Operations

  • Digital Factory
  • Marketing Automation
  • Campaign Design & Execution
  • Media Operations (Paid & Organic)
  • Data Operations
  • Analytics Operations
  • DAMS Operations
  • Promotional Medical Review (PMR) Services
Intelligent Operations Brain Intelligent Content Brain Intelligent Actions Brain Indegene Data Hub
  • Campendium
  • Next-best Impacting Actions Engine
  • Customer Graphs
  • Indegene Data Hub

Content, Campaign, & Analytics

  • Digital AOR
  • Creative Studio
  • Customer, Channel & Content Strategy
  • Content Modernization
  • MCM Mix & Journey Designs
  • Analytics Studio
THOUGHT LEADER INSIGHTS

Engaging Customers During Global Disruption

27:07

Will Medical Reps Survive the Pandemic?

01:04:30

A Game Changer

03:55

Transforming Your Content Supply Chain

01:27

Active Ingredient of Your Next Gen Customer Experience

00:57

Fast Track your MLR Approval Process

01:28

Accelerating Localization

01:17
WHAT WE THINK
PROGRAMMATIC ADVERTISING EXCELLENCE

PROGRAMMATIC ADVERTISING EXCELLENCE

TRANSFORMING BUSINESSES WITH STRATEGIC WEB SOLUTIONS

TRANSFORMING BUSINESSES WITH STRATEGIC WEB SOLUTIONS

Is Your Website Compliant With the New Data Privacy Laws?

Is Your Website Compliant With the New Data Privacy Laws?

How 'Intelligent Content' can Transform the Pharma Marketing Content Supply Chain

HOW "INTELLIGENT CONTENT" CAN TRANSFORM
THE PHARMA MARKETING CONTENT SUPPLY CHAIN

Driving Commercial Transformation to Deliver CX at Scale

Driving Commercial Transformation to Deliver CX at Scale

SEO Excellence for Pharma

SEO Excellence for Pharma

  Unlocking value of martech investments

Unlocking value of martech investments

  Unlocking value of martech investments

7 Ways to Drive Commercial Transformation in Pharma

  Pharma Multichannel Marketing Maturity Survey and Report

Pharma Multichannel Marketing Maturity Survey and Report

 Indegene Customer Experience Center

Indegene Customer Experience Center

Marketing Operations Center & Digital Factory - Decoupling Models and Examples

Marketing Operations Center & Digital Factory - Decoupling Models and Examples

edoing customer engagement practices in the biopharmaceutical industry

Redoing customer engagement practices in the biopharmaceutical industry

  Global Tele-Video Detailing

Global Tele-Video Detailing

   Integrated mcm and live video detailing

Integrated mcm and live video detailing

 Integrated multichannel program

Integrated multichannel program

Integrated MCM and Triggered Tele-Detailing

Integrated MCM and Triggered Tele-Detailing

Integrated MCM and Triggered Tele-Detailing

Integrated MCM and Self-directed E-Detailing

 Multichannel Sampling

Multichannel Sampling

sales force integrated sampling

Sales force integrated sampling

Integrated Enterprise MCM Program

Integrated Enterprise MCM Program

 Live video detaling and E-detailing

Live video detaling and E-detailing

    Multichannel campaign management platform

Multichannel campaign management platform

   Multichannel Virtual Sales Strategy for Oncology

Multichannel Virtual Sales Strategy for Oncology

 The GLOCAL Revolution

The GLOCAL Revolution

 Indegene Digital Factory, Content, and Technology Capabilities

Indegene Digital Factory, Content, and Technology Capabilities

  Digital and Print Production Factory

Digital and Print Production Factory