ie-message

THE HEALTHCARE

CUSTOMER EXPERIENCE PLAYBOOK

A prescriptive guide to orchestrating outstanding HCP experiences

Indegene CX Playbook Report

A prescriptive guide to orchestrating outstanding HCP experiences

How to build outstanding experiences

How to build outstanding experiences

12 moments of truth that make or break experience across all channels and touchpoints

What does an outstanding unified experience
feel like

What does an outstanding unified experience
feel like

A week in the life of an HCP interacting with a pharmaceutical company sales representative

How to build a unified experience across
																				channels

How to build a unified experience across channels

A detailed view of 12 channels of engagement and how HCPs perceive interactions through them

Healthcare customer experience (CX) benchmarks are not set by healthcare companies anymore! CX is a moving target and often defined by benchmarks outside the healthcare industry at a specific point in time. In order to serve customers better, it is now imperative to understand their expectations and the various motives and desires driving such expectations.

Indegene held in-depth discussions with over 30 healthcare professionals (HCPs) followed by a detailed survey of 640 HCPs. This study elucidates the learning and knowledge that can be used as a guide by leaders who seek to drive best-in-class experience for their HCP customers.

This playbook is our endeavor to prescribe a guide to build an unforgettable and personalized experience, one that drives a consistent and unified experience across multiple channels of engagement.

Watch The Webinar: Delivering an Outstanding Healthcare Customer Experience (CX)

Duration: 12 minutes, Available on demand

Overview

Presenter: Hannah Price, Director of Customer Experience, DT Consulting (An Indegene Company)

Get an exclusive preview of the key findings and trends from the playbook on:

1.

What constitutes a great HCP customer experience and the means to improve it

2.

How the current pandemic has affected channel engagement preferences for HCPs

Watch Fireside Chat: Revamping Life Sciences'
HCP CX Strategy

Duration: 40 minutes, Available on demand

Overview

This virtual fireside chat was conducted with experts from diverse industries who shared their experience on:

1.

How other industries approach CX and what life sciences can learn from them

2.

The CX opportunity for life sciences and how to unlock its true potential

DOWNLOAD NOW

DOWNLOAD CX PLAYBOOK

Full Name
Business Email