Evolving the content supply chain through increasing automation
The variety, granularity, and level of personalized content required to shift customer behaviors would prove to be an impossible feat for only humans to orchestrate. This level of personalization at scale can only be achieved through content automation based upon modular content.
This would mean building new models where modular content is leveraged beyond its existing approach of simplifying human-driven authoring and approval processes.
From this session, you will learn,
- How can organizations design and implement modular content with a path toward automation?
- How can organizations transform content strategy and creative process through modular content automation?
- How content automation can lead to the transformation of your commercial ecosystem?