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Closing The Aspirations–Actuality Gap To Deliver A Great Customer Experience

Closing The Aspirations–Actuality Gap To Deliver A Great Customer Experience

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Putting Medical Affairs in pole position to drive positive change

Medical Affairs is taking a more central role in driving customer centricity and leading the change through strategic transformation and digital initiatives. However, significant gaps still exist between the digital aspirations and the current state of implementation across many organizations. This session provides benchmarks on the current state of digital readiness in Medical Affairs and guidance on what organizations need to do to improve their digital capabilities and shift from a reactive to a proactive model for delivering a great customer experience.

From this session, you will learn,

  • The current status with regard to digital uptake in Medical Affairs
  • Qualitative insights on some of the barriers stopping the greater use of best practices across key digital capabilities
  • How to identify opportunities in organizational readiness to increase digital maturity
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