Aligning your content strategy with your customer journey
Traditionally, content strategies have been static, unidimensional, and largely aligned with brand strategy but failed to achieve deep personalization and alignment with individualized customer journeys.
Going forward, organizations may never return to the same level of rep-driven, ad-hoc personalization. Instead, they will have to enable personalization driven through content across multiple channels and engagements.
From this session, you will learn,
- How can organizations lead with content optimization first followed by channel optimization?
- How can data and insights from deep content analytics drive content strategy?
- How can organizations curate and orchestrate customer journeys based on their real-time content consumption?