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Presentation: Developing Go-To-Market Strategies For Emergency Use Authorization

Presentation: Developing Go-To-Market Strategies For Emergency Use Authorization

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Emergency Use Authorization (EUA) and Biologics License Application (BLA) are two completely different scenarios. GTM strategies also need to be developed to drive broad awareness very efficiently. Both require varying degrees of efforts in digital marketing, market development, promotional campaigns, field engagement etc.,

This presentation will highlight what’s needed to develop and energize your GTM strategy, drive broad awareness, the insights you should look for and necessary technologies to implement to get the maximum from your strategy.

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