Most companies aim for marketing excellence to deliver business capabilities that result in meaningful customer experiences. This can be achieved by identifying business goals and clarifying strategies, needs, and pain points of the team. Ultimately, there is no one size fits all solution, but a well-crafted data-driven MarTech strategy can help advance your objectives. By starting with a central theme such as focusing on a customer-based solution or outcome-based solution, you can move your business into the future.
From this session, you will learn,
- How to adapt to market trends and constantly evolve capabilities?
- How to build a scalable MarTech stack to drive customer experience?
- How to decide between optimize vs. buy/replace?