Contextualizing agile for marketing operations
The traditional, sequential approach to commercialization that revolves around 2 POA cycles per year is simply not fast and flexible enough to drive a great customer experience. Translating agile development processes from software into operations may provide a solution.
However, agile is not a panacea for all organizations’ troubles. Organizations may not be best structured to onboard the agile ways of working across all of their commercial operations. They also need to take into consideration the financial implications of setting up and operating agile teams from a long-term sustainability perspective.
From this session, you will learn,
- Where does agile provide the most benefits? Where it doesn’t?
- How can you structure your global and local operational teams for agility?
- How can you integrate various agile teams across the organization?