Content personalization has become an absolute must-have, now that customer experience benchmarks are set by experiences outside the healthcare industry.
In order to achieve personalization, the industry has worked with modular content for years, using it as a more efficient way to create and approve content. However, at its core, the approach has always been focused on a human-powered authoring process. Creating more personalized content would ultimately still require more people!
Modular content with a focus on automation is the key to achieving this goal. In contrast to the traditional "authoring-focused" approach, automated modular content is driven by data with machines and artificial intelligence. The payoff is not just the ability to exponentially scale up the content supply chain while keeping cost stable but also improving creative development, customer journey planning, and deep data insights.