The Customer

A global leader in manufacturing eye care products needed to build a robust re-launch strategy for a brand it had recently acquired. Its main goal was to drive awareness of the new brand among healthcare professionals (HCPs) and increase prescription volumes.​

Challenges

  1. No single source of truth to create a unified 360° view of HCPs ​

  2. Difficulty in identifying channel and content requirements for personalization​

  3. Limited salesforce insights affecting the strategic distribution of resources​​

  4. Disconnected customer journeys impacting campaign performances​

The Solution

We designed an integrated, multi-pronged solution to drive effective HCP segmentation for laser-focused targeting, data consolidation for unified customer views, strategic salesforce alignment, and hyper-personalized content and campaign strategies. To learn more about how we executed this strategy across pre-launch and launch phases, download the PDF below.​

An eyecare company successfully engages over 60% of its target audience during a brand re-launch ​
20% ↑
Speed to market
63%
HCPs engaged with the shared content
10% ↑
Volumes of NRx and NBRx
An eyecare company successfully engages over 60% of its target audience during a brand re-launch ​

Outcomes

Indegene’s advanced data-driven strategy for relaunch significantly improved brand awareness and recall among HCPs, resulting in increased volume of prescriptions within the first 3 months of the campaign launch.​