The Customer

One of the world’s leading bio-pharmaceutical companies grounded in commitment to advance medical care, improve patient outcome and provide access to medicines that are safe, effective, and affordable.

Challenges

  1. Lack of end to end analytics for cross channels/data sources, resulting in longer duration to answer key business questions  
  2. No Digital Support System (DSS) to scale marketing programs across geographies and markets
  3. Lack of integrated KPIs measure marketing campaign performances across channels

The Solution

We optimized the data architecture and deployed a standardized approach to stream data from multiple digital sources to drive actionable insights.

A robust KPI framework was co-created to enable standardized measurement of similar campaigns across programs and geographies to answer key business questions.

5 DSS repositories (from advanced analytics to Tableau), 4 dashboards across all geographies, and 1 advanced analytics with attribution models were built to aid faster decision making. 

Ready to use advanced data sets were created to service ad-hoc/custom requests in short spans of time.

Outcomes

The client is able to customize and implement 40+ digital campaign metrics for mobile and web, to drive efficiencies and effectiveness in present and future scenarios.

Business stakeholders can take advantage of enterprise level dashboard and reporting for faster analysis and better business decisions in the future.

They scaled analytics and measurement from 1 website/app and 1 country to 109 website/apps and 100+ countries in less than 18 months.