The Customer

A US based global biopharmaceutical company striving to create innovative medicines for patients, with relentless pursuit of scientific excellence at the core of its business.

Challenges

  1. Complex business rules to manage communication with HCPs
  2. Non-standardized reporting approach for emails and rep interactions
  3. Inconsistent and/or incomplete tagging of assets
  4. Vague information on campaign reporting and resends with KPIs
  5. Lack of visibility into opt-out and lack of transparency into project deliverables

The Solution

We developed a cohesive approach to business rules management from collection through integration using business rules engines. We standardized the process of tagging, launching, managing, and optimizing campaigns using NEXT Campaign Management, our proprietary centralized platform for on-demand campaign management and Salesforce Marketing Cloud (SFMC). 

We then implemented SSL certificate for web browsers and servers that allowed for authentication, encryption, and decryption of data for enhanced security. We also configured and standardized agile consent management process across the enterprise, brands, and channels, and optimized operational processes across internal groups and external agencies to support effective delivery.

Outcomes

The client is able to improve quality of target groups, enhance email deliverability, and increase opportunity for engagement with customers based on standardized and flexible consent management.

They can provide better visibility and insight into asset performance and overall campaign response data. They now enjoy improved efficiencies for end-to-end campaign strategy and operations management.