A highly sophisticated AI/ML-driven Next Best Action Recommendation Engine designed to deliver personalized omnichannel journey. It is a toolbox of advanced analytical models, which can empower pharma companies to make intelligent and personalized decisions. IAB modules can be leveraged independently to increase process efficiencies, reduce costs, and improve customer service. In combination, these modules can help you design personalized campaigns and elevate the targeted marketing strategy.
IAB is a cloud-based product with the flexibility to scale up or scale down the infrastructural components based on the needs. Its dynamic architecture helps you adapt it to multiple data sets with minimal customizations and interventions.
To summarize it all, IAB is aimed at helping our clients deliver superior customer experience and achieve higher ROI.
IAB offers features of a data science workbench as well as a planning tool. Numerous automated AI/ML models have been provided in each IAB module to generate deep customer insights. Below are the modules available in the product.
Get data from multiple sources such as CRM, Web Analytics, Campaign Agencies, Partners, and Databases to generate insights in IAB. All recommendations can then be fed into outbound systems such as Marketing Automation Platforms, BI Tools, and CRM.
Leverage IAB modules to elevate your customer experience. Develop personalized campaign plans and Next Best Action for every HCP.
We are a healthcare solutions company that enables global healthcare organizations address complex challenges to improve health and business outcomes.
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