Intelligent Actions Brain

NEXT BEST ACTION

Enhance customer experience and make customer engagements more productive by engaging at the right time, through the right channel, with the right message

AMPLIFY YIELD

Leverage IAB modules to boost RX, increase campaign effectiveness, reduce cost, and achieve higher ROI

SMART STRATEGY

Use automated AI/ML models on demand to elevate your Personalized Marketing Strategy to make campaigns more personalized and customer-centric

Introduction to IAB

A highly sophisticated AI/ML-driven Next Best Action Recommendation Engine designed to deliver personalized omnichannel journey. It is a toolbox of advanced analytical models, which can empower pharma companies to make intelligent and personalized decisions. IAB modules can be leveraged independently to increase process efficiencies, reduce costs, and improve customer service. In combination, these modules can help you design personalized campaigns and elevate the targeted marketing strategy.

IAB is a cloud-based product with the flexibility to scale up or scale down the infrastructural components based on the needs. Its dynamic architecture helps you adapt it to multiple data sets with minimal customizations and interventions.

To summarize it all, IAB is aimed at helping our clients deliver superior customer experience and achieve higher ROI.

IAB MANIFESTO

IAB offers features of a data science workbench as well as a planning tool. Numerous automated AI/ML models have been provided in each IAB module to generate deep customer insights. Below are the modules available in the product.

DATA MOP

Cleanse and preprocess your data to make it ready for advanced analytics.

TARGET MARKETS

Generate and compare different segmentation models to identify the right target.

CHANNEL BEHAVIOR

Identify the channel preferences of your segments and HCPs.

CONTENT PREFERENCES

Get key message affinity scores personalized for every HCP.

BEST TIME AND DAY

Find the best time and day for every channel for every HCP.

NEXT BEST ACTION

Infuse all modules to derive the Next Best Action for every HCP.

IAB ECOSYSTEM

Get data from multiple sources such as CRM, Web Analytics, Campaign Agencies, Partners, and Databases to generate insights in IAB. All recommendations can then be fed into outbound systems such as Marketing Automation Platforms, BI Tools, and CRM.

IAB Engine | Smart Content | Best-Predicted Experience

IAB can consume or deliver data from/to any CRM or customer data platform to provide deep insights.

NEXT-GEN INTELLIGENT CUSTOMER EXPERIENCE

Leverage IAB modules to elevate your customer experience. Develop personalized campaign plans and Next Best Action for every HCP.