BANGALORE and PRINCETON, New Jersey, November 14, 2018 /PRNewswire/ --Indegene, a leading next-generation solutions organization for the life sciences industry globally, today spun off its brand strategy and creative services into a separate digital marketing agency - iON. Not satisfied with the current 'agency of record' (AOR) structures, pharma companies are increasingly considering pharma and digital domain specialists like Indegene for integrated digital agency services. iON brings deep creative capabilities deployed at scale with close integration of data and technology, which helps life sciences organizations to better leverage the power of digital. "We have been partners to the truly transformational journeys life sciences companies have undertaken for their commercial capabilities. Through iON, we will enable the industry deploy creative capabilities in modern ways, similar to what we have done on medical content for a decade," said Manish Gupta, CEO, Indegene.Jamie Peck, Managing Director, iON, said, "The Pharma industry is aggressively looking to shift to an agile, transparent, technology- and analytics-led integrated agency structure that will help deliver their brand and marketing goals. Indegene is uniquely poised to address this market need with its de-layered resource structure, time-tested analytics and technology solutions, and domain expertise to provide compliant creative services in a dynamic digital environment."iON focuses on the brand maturity journey by offering multidimensional and longitudinal brand strategy, building on the digital maturity levers defined by its parent company, Indegene. iON’s service architecture includes medical content, technology, segmentation and messaging, analytics and optimization, creative and customer experience, engagement (search and media), and production services. Compliance, consistency, and continuity will be at the core of iON’s brand management solutions.
Indegene (http://www.indegene.com) enables global health care organizations to address complex challenges by seamlessly integrating analytics, technology, operations, and medical expertise; and drive better health and business outcomes. Indegene is at the forefront of driving innovation by combining medical expertise with contemporary digital and artificial intelligence technologies; resulting in IP, patents, and transformational solutions for the life sciences industry.