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Pharma Marketer 2020

The Pharma Marketer 2020 provides insights into the latest channel preferences, technology utilization, and content strategies across different levels of marketing organizations in pharmaceutical companies. Marketers can use the survey results as a tool to:

  • Guide budgeting and brand planning exercise

  • Support strategy formulation around channel selection and content optimization

  • Benchmark/validate marketing mix and digital channel utilization

  • Help drive maximum value by enabling better customer experience

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