What we offer
Hyper-personalization engine for commercial teams to understand HCP preferences (channels, content, prescription behavior, etc.) and recommend a personalized omnichannel journey
Who is it for
Analytics, digital and commercial operations, commercial excellence and marketing, content operations
Why it’s important
Understand customer personas and define journeys for better interventions
Assess engagements in real time to drive next best actions
Optimize channel mix to improve customer conversion rates
How we deliver
The platform connects and integrates data from multiple sources to develop multi-dimensional HCP personas.
It further determines affinity for HCPs across channels and content based on pre-built scoring models, and predicts appropriate next best actions for desired outcomes.
It also integrates with downstream systems for automated triggers and campaign orchestration.