How "Intelligent Content" Can
the Pharma Marketing
Content Supply Chain

Traditional content production is often driven manually, which is burdensome, error-prone, and cannot systematically enable the content to deliver usage and consumption data post publication. Pharma brand teams are grappling with the lack of scalability needed for the growing number of touchpoints, channels, devices, and platforms. The production of content, quality, and speed of approvals adds another layer of complexity to the process.

Intelligent modular content is an approach for creating and reusing content faster and across multiple systems and channels that makes it more effective and easier to track. To serve the needs of our customers in the environment we live in today, what is needed is on-the-fly, intelligent modular content, which can be adjusted quickly and effectively based on data and insights generated.

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