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TRANSFORMING PHARMA CX

Unlocking The Power Of Customer Experience

An Indegene-iON led council of industry experts identify opportunities to act now

Customer experience (CX) is widely, and rightly, acknowledged to be one of the pharmaceutical industry’s top strategic priorities. This white paper will look at what can be done now, and over the next two to three years, to positively impact CX. In doing so, it will provide manageable and actionable steps by looking at:

  • What is good customer experience (in pharma and in general)?
  • Where have we been and where are we now in terms of key challenges, key opportunities?
  • What do we need to do?
  • How to change pharma from being brandcentred to customer-centered?
Industry pov on digital reset for new normal

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