No single source of truth to create a unified 360° view of HCPs
Limited salesforce insights affecting the strategic distribution of resources
Difficulty in identifying channel and content requirements for personalization
Disconnected customer journeys impacting campaign performances
We designed an integrated, multi-pronged solution to drive effective HCP segmentation for laser-focused targeting, data consolidation for unified customer views, strategic salesforce alignment, and hyper-personalized content and campaign strategies. To learn more about how we executed this strategy across pre-launch and launch phases, download the PDF below.
Indegene’s advanced data-driven strategy for relaunch significantly improved brand awareness and recall among HCPs, resulting in increased volume of prescriptions within the first 3 months of the campaign launch.
Speed to market
HCPs engaged with the shared content
Volumes of NRx and NBRx