Limited HCP advocacy about the brand’s baby food range in the US market
Lack of integrated data analytics capabilities to measure and optimize campaign performance
High dependence on in-person representative meetings and lack of an established digital channel strategy
Indegene planned and activated strategic campaigns through optimal channel mix identification and content creation as per audience segmentation. We built and trained a team of teleoperators and executed effective digital campaigns involving emails and microsites. Finally, we leveraged advanced analytics-driven targeting and marketing automation tools to improve campaign performance.
Indegene significantly improved the covered HCP base for prescriptions for the brand’s baby food range and drove considerable cost savings compared with the traditional rep-driven model.
HCPs engaged across 32+ US states
in costs compared with the rep-driven model
unique HCP opt-ins via emails and tele