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#PractitionerLevelConfidence
Indegene Exceeds Co-promotion forecasts for 3 Ophthalmology Brands
Challenges
With new drugs in the pipeline, the client reprioritized its salesforce in preparation for the new launches
Stabilize revenue decline and improve market share
Establish a proof of concept for 3 brands within 6 months
The Solution
Indegene segmented HCP targets from its IP along with clients’ data. HCPs were first segmented based on the likelihood of writing Rx and further segmented based on digital affinity
Indegene’s experienced medical writers and designers created compelling campaigns for different target segments across multiple channels using insights from Indegene’s Next HCP Journey Optimization
Deployed an omnichannel strategy using Rep Equivalence Model to implement an optimized channel mix and drove product awareness and engagement
Outcomes
Indegene delivered 3.5 million+ touchpoints, which resulted in $4.2 million incremental revenue in 6 months that surpassed forecasts
Revenue by brand
Brand 1 (PCP/seasonal): $833,172
Brand 2 (PCP/seasonal): $1,385,616
Brand 3 (ophthalmology): $2,044,698
Worked as a self-sustaining partner to limit client burden and infrastructure needs
Extended the pilot program to include the entire portfolio
0 million
Touchpoints
0 million
Incremental sales
0
New brands into the portfolio
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