Fragmented marketing operations across markets and brands
Ineffective and non-dynamic marketing campaigns which could not be scaled
Non-standardized and varied maturity in the way client was engaging with their customers across markets
Limited to no metrics’ tracking hurting ability for content personalization
We established a multi-Channel service center for end-to-end marketing operations (content production hub, cross channel orchestration and activation, digital enablement, automation) which was modular to roll-out capabilities across markets. This model was designed to function at the intersection of effective and intelligent operations with a combination of people, industry leading setup, and solution accelerators, yet achieving compliance.
We executed a tech-enabled scale-up with (i) NEXT Content Collaboration to drive collaboration through digital asset lifecycle, (ii) NEXT Campaign Management to build, launch, manage and optimize campaigns, (iii) NLP-driven automated content creation, and (iv) AI/ML-enabled Next Best Action Recommendation for customer engagement.
The client was able to transform marketing operations into a standardized, insights-driven, self-service based model, establish a joint incubation center, and drive adoption across 31 markets, thus making them future ready. They scaled from 700 to 2100 assets in a year with solution accelerators, 56% increase in global content reuse and 33% faster time to market while saving 26% agency cost, 50% decrease in data enablement licensing cost, and 86% reduction in campaign cost per touch point.
They achieved 95% review accuracy, freed marketer bandwidth by 18%, reduced project management cycle time by 30%, and 40% reduction in time through automated operations. They also witnessed a permanent increase in share of voice of customers, employees, and business.
Increase in global content reuse
Faster time to market
Reduction in campaign cost per touchpoint