Brand was not yet launched and required an analytics plan built from scratch to enable data-driven decision making
The existing tag management system was non-standardized and incomprehensive
Missing channel insights made it difficult to track campaign performance
Reporting setup was not centralized and resources were underutilized
We established a standard governance process across channels and standardized documentation across all the stakeholders. Database and web analytics processes were setup to enhance communication and setup a KPI alignment process with external stakeholders. We standardized the Extract Transform Load process to generate daily, weekly and monthly insight reports using automated Tableau dashboards and an automated data pipeline via the Alteryx workbench tool alongside Indegene's native API connectors.
The customer was able to run data-driven campaigns supported right from the launch of the new brand, with clear measurement of impact built into their campaign infrastructure