#FutureReadyHealthcare
Indegene increases Omnichannel campaign ROI by 14% for leading medical device manufacturer
The Need
Their drug delivery systems division that specializes in pre filled syringes for vaccine delivery was looking for an innovative method to make marketing campaign operations more efficient and effective
Client was looking to improve campaign operations maturity across EMEA markets, which was highly fragmented.
Campaign management processes were inefficiencient
No reusable content across the campaign lifecycle
Changing regulatory guidelines were making 100% compliance a challenge.
Need was to deliver improved customer engagement across channels to deliver customer 360 operations
The Solution
MAP Institutionalization & Success
Focus on activating MAP platform and features
Rollout to key markets and deliver initial success
New Channel Activation
Activation of social and programmatic channels
Drive cross channel orchestration
Insights & Personalization
Outcomes
Captured and defined Campaign complexity thoroughly
Introduced tracking & monitoring system to measure SLAs
Shopping cart experience for brand teams via SLA calculator
40%
Faster time to market
$100k+
per year per country saved
14%
Higher marketing ROI
Let’s partner for #FutureReadyHealthcare
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