Their drug delivery systems division that specializes in pre filled syringes for vaccine delivery was looking for an innovative method to make marketing campaign operations more efficient and effective
Client was looking to improve campaign operations maturity across EMEA markets, which was highly fragmented.
Campaign management processes were inefficiencient
No reusable content across the campaign lifecycle
Changing regulatory guidelines were making 100% compliance a challenge.
Need was to deliver improved customer engagement across channels to deliver customer 360 operations
Focus on activating MAP platform and features
Rollout to key markets and deliver initial success
Activation of social and programmatic channels
Drive cross channel orchestration
Captured and defined Campaign complexity thoroughly
Introduced tracking & monitoring system to measure SLAs
Shopping cart experience for brand teams via SLA calculator
Faster time to market
per year per country saved
Higher marketing ROI