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Indegene

Indegene increases Omnichannel campaign ROI by 14% for leading medical device manufacturer​

The Customer

A global top 10 medical technology company has a wide range of products and solutions to improve medical discovery, diagnostics, and delivery of care.

The Need

  • Their drug delivery systems division that specializes in pre filled syringes for vaccine delivery was looking for an innovative method to make marketing campaign operations more efficient and effective​

    Client was looking to improve campaign operations maturity across EMEA markets, which was highly fragmented.​

    Campaign management processes were inefficiencient​

    No reusable content across the campaign lifecycle​

    Changing regulatory guidelines were making 100% compliance a challenge.​

    Need was to deliver improved customer engagement across channels to deliver customer 360 operations​

The Solution

MAP Institutionalization & Success

Focus on activating MAP platform and features

Rollout to key markets and deliver initial success​

New Channel Activation

Activation of social and programmatic channels

Drive cross channel orchestration​

Insights & Personalization

Outcomes

Captured and defined Campaign complexity thoroughly

Introduced tracking & monitoring system to measure SLAs​

Shopping cart experience for brand teams via SLA calculator​

40%

Faster time to market

$100k+

per year per country saved

14%

Higher marketing ROI