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Indegene Helps a Global Pharmaceutical Leader Achieve 50% Quicker Content Workflows
The Customer
A global biopharmaceutical leader, renowned for developing and delivering innovative therapies through leading-edge scientific breakthroughs faced challenges in streamlining its life sciences content management processes, especially concerning the handling of marketing and promotional materials. Their transformational goal was to deliver an integrated, reliable content workflow for the organization.
Challenges
No single source of truth: The organization’s digital assets were scattered across various repositories, making it difficult to track, manage, and update content. The MLR (medical, legal, and regulatory affairs) review process relied heavily on email threads and other non-standard platforms, resulting in inconsistent content workflow and compliance risks.
No centralized repository: Without a unified repository, assets were stored in different locations, leading to duplication, inefficiencies, and confusion for stakeholders.
Lack of content reuse: The absence of content reuse meant that the organization spent more time and resources recreating similar or identical assets, increasing operational costs.
Prolonged time to market: With disjointed processes and scattered content, the time consumed to launch new campaigns or promotional materials was significantly longer than desired, leading to missed opportunities in highly competitive markets.
Poor asset analytics: The organization lacked the ability to effectively analyze asset performance. Without visibility into usage and effectiveness, there was limited insight into how content impacted market outcomes.
No copyright and license tracking: The inability to track copyright and license information posed a risk of noncompliance, which leading to costly legal issues.
Difficult search and retrieval: Locating assets was time-consuming and inefficient, as stakeholders had to sift through multiple repositories with no effective search functionality.
Noncompliant content: Without a robust workflow to ensure compliance, there was an increased risk of outdated or noncompliant materials being used in public-facing content.
The Solution
To address these challenges, Indegene implemented a comprehensive content management solution using Veeva Vault PromoMats as the foundation. The solution included the following key components:
Configuration: Veeva Vault PromoMats was configured to serve as the single source of truth for all of organization’s digital assets. This included custom workflows for MLR review, ensuring that all stakeholders could efficiently review and approve content within a centralized system.
Migration: More than 40,000 assets were migrated from various external platforms into PromoMats without any errors. Each asset was tagged appropriately, enabling seamless categorization and retrieval and ensuring that the organization’s teams could locate assets quickly.
Global rollout: The solution was rolled out globally across the organization’s various departments and regions, standardizing content management practices and ensuring that all stakeholders, including brand teams, agencies, suppliers, and technical teams, were on board.
User success: A dedicated librarian service was activated to continuously support users, manage the repository, and ensure that content was consistently maintained and optimized for future needs. Training programs were also introduced to maximize user adoption and ensure a smooth transition.
Outcomes
Indegene’s strategic consulting and solutioning delivered significant outcomes and efficiencies for the organization. By establishing a single, centralized repository, content management processes and MLR workflows were streamlined, creating a reliable source of truth. The integrated MLR process significantly reduced time to market, ensuring compliance at every stage and minimizing risks.
Advanced content workflow and content reuse enabled faster campaign launches and lower production costs, and the seamless migration of assets was completed through accurate tagging, while the introduction of a librarian service provided ongoing user support. These improvements resulted in substantial operational and cost efficiencies, and reduced asset management time.
0%
improvement in content reuse
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quicker MLR compliant workflows
0k+
assets migrated and tagged
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