Personalize KOL engagement through technology
KOL management is a time-consuming and resource-intensive task in most healthcare companies. KOL engagement visibility is restricted to a regional level and requires manual intervention to track the activities. In addition, the biggest challenge is monitoring the effectiveness of our interaction with KOLs. As a solution, Indegene's KOL Management service helps organizations develop a better understanding of KOLs, provide detailed visibility on the history of engagements, and tracking of our efforts toward them.
KOL management has unique challenges
■
KOL identification Who are the relevant KOLs? Who are the upcoming KOLs?
■
Engagement tracking What and how frequent are the engagements? Are all verticals receiving equal KOL interest?
■
KOL utilization Are my engagements effective?
Indegene’s smart KOL management supports
■
Map KOLs KOLs are ranked by specialty and geography. Learn who are the rising stars through Indegene’s propriety AI-profiling algorithms.
■
Maintain KOL engagements Monitor events and engagements of KOLs. Learn talking points and interests from advanced analytics
■
Measure effectiveness Dashboards on the effort expended, responses garnered, and resource utilization are measured to ensure effectiveness.