The growing need for personalized experiences among physicians and patients has prompted several organizations to build capabilities to adopt modular content in a scalable and sustainable manner. A modular content approach transforms overall content operations by enhancing content reuse and efficiency. And Figma greatly enhances this capability. By seamlessly integrating with an organization's digital asset management system, Figma assimilates content modules, templates, or even existing assets, tailoring them to suit the preferences of the target audience. Furthermore, content marketers can make real-time edits in an Excel sheet linked to a Figma design file, bypassing the need for comments on PDFs or Word documents. Finally, by enabling reviewers to appraise, annotate, and collaborate on the fly, Figma improves the efficiency of the medical, legal, and regulatory affairs (MLR) review process, enabling a faster time-to-market for content.