Indegene orchestrated a comprehensive transformation in consent and preference management by implementing OneTrust's Engagement Consent Module as the single source of truth. This helped the company enable streamlined consent capture, preference management, and a consolidated view of consent-related information for the customer.
Indegene's data migration efforts, combined with integration with downstream systems, seamlessly enhanced the distribution of consent and profile data for use in marketing campaigns. Separate preference centers were implemented for HCPs and consumers as an innovative best practice to maintain data distinction. Additionally, Indegene devised a standardized approach for new consent management systems onboarding, ensuring consistent consent collection and storage mechanisms for both HCPs and consumers.