Indegene’s experts utilize a carefully planned and phased City Planning strategy to enhance omnichannel efforts and drive engaging customer experiences. This phased approach will help your organization:
1. Analyze and plan for the future with an in-depth analysis of your existing MarTech stack and data model, streamline your digital data enablement and CDP implementation approach, and identify areas for rationalization and new investments. This analysis covers various elements such as CDP use cases, gaps in current data streams, upstream and downstream platforms, functional roles, processes, and other current or potential pain points.
2. Develop strong connections with a proven engagement framework. CDP initiatives often span multiple organizational silos and require a high degree of collaboration among teams. In this context, partnering with the right MarTech consultants can facilitate change management and drive transformation with newer, more efficient operating models built around the CDP.
3. Customize and implement your CDP plan by drawing on domain, data, and technological experience from widespread implementations across major global markets and life sciences brands. This includes crafting a library of differentiated use cases based on a deep understanding of customer pathways and behaviors, and enabling easy integration with downstream systems of engagement such as SFMC, Veeva CRM, Adobe Campaign Manager, Marketo, Eloqua, and more.
4. Evaluate and optimize your implementation with industry-leading tracking and analytics expertise, allowing you to continuously measure the success of your implementation and make necessary adjustments to optimize results.