By helping the company plan and create better targeted campaigns and streamline cross-functional initiatives, NEXT Campaign Collaboration notably improved campaign effectiveness. It also optimized metadata intake and reduced time to market with a streamlined planning process and an integrated platform. The customer experienced faster campaign execution, allowing swift responses to market demands and gaining a competitive edge. Enhanced visibility across countries and brands facilitated inspiring information exchange among managers. Moreover, the standardized framework minimized back-and-forth, ensuring meticulous campaign readiness.