#FutureReadyHealthcare
HCP Journey down the brand adoption funnel: Engagement scoring approach can make a difference
For life sciences companies, understanding how healthcare professionals (HCPs) move through the brand adoption funnel is crucial. This journey—from initial awareness to engagement, and finally to conversion—presents the perfect opportunity to implement targeted marketing strategies that truly capture HCPs’ attention. However, getting a clear and holistic picture of this journey isn’t easy. The data comes from diverse sources, making it tricky to figure out how each touchpoint or interaction influences their prescribing behavior.
A modelling-driven engagement scoring approach holds the answer. This method helps track and analyze the HCP journey with a finer lens. By using engagement scores, life sciences companies can personalize their marketing and engagement tactics to meet the specific needs and preferences of each HCP.
Delve into this infographic and uncover how companies can build stronger relationships with HCPs and drive brand adoption successfully with engagement scores.
