What we now need to see is for organizations to step back and take a more comprehensive and deeper view of customer psychology and insights that drive decision-making. Sounds daunting? Not as much, if you use the right technology, that is!
But given the influx of new technologies, be it the Metaverse, or more recently, Generative AI, how can life sciences leaders make the right bets? Even as Generative AI use cases in life sciences get well-defined, both Lauren and Anurag agree on one basic premise: that organizations and leaders must thoroughly evaluate the business problems they are trying to solve, and then zero down on the technologies they want to embrace - rather than the other way around.