The panel delved into the critical metrics required for
KOL identification during pre-launch, including research influence, clinical influence, digital influence, industry engagement, and leadership engagement. These metrics serve as the foundation for constructing various ML models, such as network models, influence models, and social media models. Additionally, Natural Language Processing models can be utilized to understand KOL interests. Through these diverse workstreams, KOLs can be categorized as national-level, regional-level, or emerging experts.