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Global Pharma centralizes Medical Affairs content strategy and operations across 115+ brands and 8 TAs

Challenges
Fragmented Medical Affairs Operations with multiple AORs at Global and Local level leading to:
Duplication of efforts for asset creation and review
Ineffective resource utilization – especially TA lead’s time
Lack of synergy between Medical teams
No traceability between global to local assets
All of the above had been leading to redundancies, high costs, delayed time to market, and missed out deadlines
Scope: 115+ Brands across US, Canada, EU, JAPAC, LATAM, MEA. The brands catered to therapies across Oncology, Nephrology, Hematology, Bone, Cardiovascular, Neurology, Inflammatory, Biosimilars Pipeline molecules
Indegene Solution
Indegene centralized all the medical content services across brands and regions and deployed a “TA Pod”-based content delivery model
We implemented a common asset repository for ease of discovery with efficient tagging of content
Global content modules were reviewed extensively for “first time right” MLR strategy. Derivative local assets were re-adapted and reviewed by country-based specialists.
A robust demand forecasting, management and planning system helped streamline operations and optimize content creation strategy
Outcomes
>40%
Increase in content reuse
~45%
Reduction in costs year-on-year
>30%
Increase in Speed to Market

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