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Indegene

Global Pharma centralizes Medical Affairs content strategy and operations across 115+ brands and 8 TAs

Customer

An American multinational biopharmaceutical company and one of the world’s largest independent biotechnology companies with presence in approximately 100 countries and regions worldwide. The company focuses on four therapeutic areas, oncology, inflammation, general medicine and rare disease, delivering innovative medicines that have reached millions of people in the fight against serious illnesses.

Challenges

Fragmented Medical Affairs Operations with multiple AORs at Global and Local level leading to:
Duplication of efforts for asset creation and review
Ineffective resource utilization – especially TA lead’s time
Lack of synergy between Medical teams
No traceability between global to local assets
All of the above had been leading to redundancies, high costs, delayed time to market, and missed out deadlines
Scope: 115+ Brands across US, Canada, EU, JAPAC, LATAM, MEA. The brands catered to therapies across Oncology, Nephrology, Hematology, Bone, Cardiovascular, Neurology, Inflammatory, Biosimilars Pipeline molecules

Indegene Solution

Indegene centralized all the medical content services across brands and regions and deployed a “TA Pod”-based content delivery model
We implemented a common asset repository for ease of discovery with efficient tagging of content
Global content modules were reviewed extensively for “first time right” MLR strategy. Derivative local assets were re-adapted and reviewed by country-based specialists.
A robust demand forecasting, management and planning system helped streamline operations and optimize content creation strategy

Outcomes

Indegene’s centralized medical content services, including deployment of a "TA Pod" model ensured "first-time-right" MLR and optimized content strategy. The robust demand forecast and planning system ensure streamlined operations. The outcomes included over 40% increase in content reuse, approximately 45% reduction in costs year-on-year, and more than 30% increase in speed to market.
>40%
Increase in content reuse
~45%
Reduction in costs year-on-year
>30%
Increase in Speed to Market

Insights to build #FutureReadyHealthcare