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Indegene

Multinational biopharma company activates insights-driven decisions using unified Medical Affairs dashboard

The Customer
A multinational biopharmaceutical company that focuses primarily on research and development, specifically involving medications centered on epilepsy, Parkinson's disease, and Crohn's disease
Challenges
Minimal to no visibility of MA operations for Leadership. The team faced challenges in
Deriving actionable insights and making data-driven insights
Monitoring progress and identifying patterns for effective planning
Problem-solving had always been a reactive measure and issues were not identified ahead
The Solution
Indegene’s expert team conceptualized and implemented a seamless and simple dashboard for a single, unified view of performance of various medical affairs activities across the organization globally, enabling leadership team to make significant strategic decisions. Our solution integrated various data sources and enabled:
Proactive insights identification and data-driven planning
Adaptation and change in the strategy based on the market trends and insights. (e.g. planning of medical education program for a region where there is repeat & higher percentage of enquiries)
Improved social interactions, monitoring of publications and overall share of voice in the market
Measuring the impact of the medical organization to overall strategy
Preparedness for the future omnichannel communications
Outcomes
30%
Tracking and measuring right KPIs
38%
Insights driven decision making
35%
2X Faster high-quality insights reporting

Insights to build #FutureReadyHealthcare