NEXT Commercial Content Intelligence (NCCI) deployment, customization, and model development: Indegene’s proprietary artificial intelligence (AI) platform for content deconstruction and tagging, NCCI, was introduced and customized to align with the defined taxonomy and strategy. Six new machine learning models were custom-built to enable automated deconstruction and tagging. NCCI was also configured to handle content from multiple asset types, languages, brands, and markets.