Indegene’s proprietary AI platform, NEXT Commercial Content Intelligence, was introduced to address the challenges faced in manual keyword generation. This AI platform:
Scanned content present in digital assets and auto-identified keywords aligned with search behavior, while adhering to the language and business requirements.
Enabled keyword identification across 18+ languages, including English, German, French, Spanish, Portuguese, Turkish, Italian, and Chinese.
Provided solutions that were customized and configured with specific machine learning (ML) models, user interfaces, report generation, and deep integration using workflow management platforms, such as Indegene’s NEXT Collaborator, to cater to the customer’s specific needs.
Ensured that the models were continually retrained using ML pipelines with feedback from content SMEs and market stakeholders, helping it expand its scope from 7 categories to 28 and achieving optimal discoverability.