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Indegene

Indegene generates 775 MQLs in 9 months with its strategic Content Development & Campaign Execution For Top 5 Medical Devices Organization

The Customer

A top 5 global medical devices manufacturer in the critical care and ultrasound space has a portfolio of 10+ products. Their sales and marketing teams worked with Indegene to build digital campaigns for key products and markets.

The Need

  • To develop and execute digital campaigns across social media channels and emails for key portfolio of products​

    Target markets were Europe, USA, South Asia, ASEAN and ANZ​

    Objective was to drive awareness and enhance lead generation​

The Solution

Product awareness themes and channel mix for campaigns – Social, paid Ads

Lead Nurturing and Engagement Strategy – Executed through personalized emails​

Focus on product promotion through virtual demo requests and launch event campaigns​

>45 Million impressions and >750 MQL generated over 9 months period​

Outcomes

21

Campaigns Executed in 9 months

48Mn

Impressions

775

MQL Generated

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