Indegene generates 775 MQLs in 9 months with its strategic Content Development & Campaign Execution For Top 5 Medical Devices Organization

The Customer

A top 5 global medical devices manufacturer in the critical care and ultrasound space has a portfolio of 10+ products. Their sales and marketing teams worked with Indegene to build digital campaigns for key products and markets.

The Need

To develop and execute digital campaigns across social media channels and emails for key portfolio of products
Target markets were Europe, USA, South Asia, ASEAN and ANZ
Objective was to drive awareness and enhance lead generation

The Solution

Product awareness themes and channel mix for campaigns – Social, paid Ads

Lead Nurturing and Engagement Strategy – Executed through personalized emails

Focus on product promotion through virtual demo requests and launch event campaigns

>45 Million impressions and >750 MQL generated over 9 months period

Outcomes

21

Campaigns Executed in 9 months

48Mn

Impressions

775

MQL Generated

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