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Indegene generates 775 MQLs in 9 months with its strategic Content Development & Campaign Execution For Top 5 Medical Devices Organization
The Customer
A top 5 global medical devices manufacturer in the critical care and ultrasound space has a portfolio of 10+ products. Their sales and marketing teams worked with Indegene to build digital campaigns for key products and markets.
The Need
To develop and execute digital campaigns for medical devices across social media channels and emails for key portfolio of products
Target markets were Europe, USA, South Asia, ASEAN and ANZ
Objective was to drive awareness and enhance lead generation
The Solution
Product awareness themes and channel mix for campaigns – Social, paid Ads
Lead Nurturing and Engagement Strategy – Executed through personalized emails
Focus on product promotion through virtual demo requests and launch event campaigns
>45 Million impressions and >750 MQL generated over 9 months period
Outcomes
Indegene implemented a targeted solution focusing on product awareness, lead nurturing, and engagement. Leveraging social media and paid ads, product visibility and engagement were boosted. Personalized email campaigns facilitated effective lead nurturing, while virtual demo requests and launch events drove product promotion. This comprehensive strategy results in dramatic results over a short 9-month period.
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Campaigns Executed in 9 months
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Impressions
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MQL Generated
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