A leading multinational pharmaceutical organization sought to revolutionize stakeholder engagement by delivering hyper-realistic, personalized digital content tailored to key global markets. With a strong presence across multiple therapeutic areas and a commitment to innovation, the company aimed to enhance its communication and multilingual content marketing strategy to better connect with key stakeholders. As part of their digital transformation journey, they identified video-based engagement as a key driver for building trust and delivering impactful, localized messaging at scale.
This innovative approach empowered the organization to overcome traditional localization challenges, enabling the rapid creation of over 200 personalized videos across seven languages. The scalable solution broke barriers of scale, geography, and personalization, positioning the organization to connect effectively with global audiences.
Indegene’s Generative AI Avatar solution enabled the organization to overcome localization and customization challenges, delivering culturally relevant and highly personalized content across global markets, including Germany, Spain, France, and Portugal.
By producing content-rich videos, and delivering video localization in seven languages for four distinct brands, the solution streamlined content creation processes and improved operational efficiency by 32%. By leveraging both Generative AI in pharma as well as a scalable approach, the organization was able to effectively engage diverse audiences, optimize resources, and establish a strong foundation for future multilingual content delivery
13+
markets serviced
7
languages localized
32%
increase in production efficiency