Day 1
Your brand launches with historical HCP engagement data from Tandem
~60%
New launches miss analyst expectations in their first year
100%
Integrated launch stack with data, technology, content, media, and medical and commercial operations
Every post-launch review highlights the same hurdles. Market access coverage is finalized late. Field representatives and digital channels communicate inconsistent messages. Promotional materials remain delayed in the Medical, Legal, and Regulatory (MLR) review process while the market forms its initial impressions. By month 7, the brand’s performance trajectory is largely locked in.
This trajectory is the result of a structural bottleneck. Launch teams spend critical pre-launch months procuring and coordinating disparate services: an Agency of Record (AOR), media agencies, data licenses, marketing technology builds, and medical information desks. Because these systems are acquired on separate timelines and operate independently, strategic planning receives fewer resources than necessary.
As face-to-face access for sales representatives continues to decline, a growing share of clinical decisions by HCPs is shaped through digital channels and artificial intelligence platforms. Launches that rely entirely on traditional field-force reach risk falling behind early.
Traditional launches begin without historical engagement data, forcing brands to plan targeting around general analogs and projections. Our Tandem platform provides up to 15 years of HCP behavior, channel preferences, and adoption speed from day 1. In addition, our integration with Komodo Health helps identify eligible patient profiles behind individual prescribers, allowing launch teams to target accounts with the precision of an established product.
Assembling commercial operations component- by- component over 18 months is no longer necessary. An integrated, pre-tested operational stack spanning data, marketing technology, content creation, media, medical information, and field support can be deployed in ~3 months. This operational readiness returns time to your team to focus on strategic execution.
Successful launches operate as responsive, unified systems. Rather than relying on lagging quarterly reviews, teams track leading indicators by account and segment weekly, making execution adjustments in real time based on active market feedback.
This framework combines your team’s strategic direction with Indegene’s pre-integrated stack.
We plan your launch readiness timeline backward from your projected regulatory approval date. Before your first brand interaction, we establish customer targeting and segmentation using Tandem, activate your content creation engine, lay market access groundwork, and prepare medical information services.
We manage full operational execution—encompassing AOR services, media planning and placement, medical and commercial operations, data management, and commercial technology, serving as a single accountable partner while your team retains strategic direction.
You maintain your relationships with existing creative and media agencies. Indegene provides and runs the underlying data, technology, and operational framework, coordinating all external partners to work from a single plan and a unified dataset.
The core operational system remains in place as your product transitions past launch. It continues to support your brand through growth, maturity, and LOE defense, preserving data integrity and operational consistency over time.
A practical framework for building and validating HCP data assets that drive compliant, effective engagement across channels.
How data and analytics capabilities can be applied to rare disease launches to improve targeting precision and commercial outcomes.
How Indegene implemented a Customer Identity and Access Management solution to streamline HCP access while maintaining compliance.
Access up to 15 years of historical HCP behavior, channel preferences, segment groupings, and adoption speed to guide launch activities before first-party interaction data is available.
Identify eligible patient populations, therapy initiations, and clinical switches by utilizing real-world claims, Electronic Health Records (EHR), and laboratory data.
Pre-configured Customer Relationship Management (CRM), marketing technology, Digital Asset Management (DAM), and analytics applications tested across previous pharmaceutical launches.
Agentic just-in-time promotional content creation and expedited MLR review workflows, allowing approved assets to go live before launch day.
Comprehensive media planning, buying, and creative development, managed either end-to-end by Indegene or in coordination with your existing partners.
End-to-end operational support including medical information services, Medical Science Liaison support, field operations, and structured weekly performance reviews.
An integrated, pre-configured launch model provides the data, technology, content, media, and operations a launch needs as one pre-built stack, deployable in approximately three months rather than the 12 to 18 months required for vendor-by-vendor assembly.
Indegene runs it end to end or as the operational spine behind a client's chosen agency partners.
Indegene's Tandem platform carries up to 15 years of HCP engagement behavior, channel preferences, and adoption patterns, so a brand with no first-party history can segment and target on real behavior from day one.
Our integration with Komodo Health additionally surfaces the eligible patient populations behind each prescriber using real-world claims, EHR, and laboratory data.
The most common causes are late market access coverage, inconsistent messaging between field and digital channels, content delayed in MLR review, and course corrections that wait for quarterly reviews rather than responding in real time.
Indegene addresses these by running the launch as one integrated system with a weekly performance cadence on leading indicators.
Yes. Indegene provides and runs the underlying data, technology, and operational framework while your existing creative and media agencies remain in place, coordinated through a single plan and a unified dataset.
Clients who prefer a single accountable partner can have Indegene manage the full engine instead.
To evaluate your launch readiness, share your projected regulatory approval date and current operational status. Within 3 weeks, we will provide a launch operational assessment, a targeting baseline derived from our Tandem platform, and a customized structural design for your launch operations.